AM 201 – Telling the Story of Asset Management

Overview

Asset management is a complex field that requires effective communication to ensure success. In today’s world, where attention spans are short and budgets are tight, crafting compelling narratives has become more critical than ever.

Telling stories that resonate with stakeholders is essential to gaining support for proper asset investment, showcasing our contributions to community well-being, and instilling confidence in our work.

This course is designed to help you harness the power of storytelling to achieve your goals. Through practical exercises, you will learn how to craft an elevator pitch that succinctly conveys your message, reframe narratives to demonstrate the value of asset management, and identify areas for improvement in your current storytelling.

Developing these skills will enhance your technical documents and reports. It will also give you the confidence and the tools to collaborate more effectively with communications staff to create consultation documents, website copy and other types of public information, resulting in content that is both accurate and engaging.

Whether you are an asset management professional looking to improve your communication skills, or simply interested in the power of storytelling, this course offers valuable insights and practical tools to help you succeed.

By the end of the course you will be able to:

1. Explain the importance of storytelling in asset management
2. Identify the key components of a story
3. Bring facts and figures to life when you reframe them as human experience, verbally, visually, or in writing.